A long-running record of how our wheels are designed, forged, finished, and lived with — written by the people doing the work and the people driving the cars.
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Cover · 002Dec 31, 2014We're partnering with one of the UK's top drift teams for the British Drift Championships. INOVIT wheels and branding on every competition car.
6 pieces from the INOVIT archive — from drift championships to warehouse openings to the only fitment guide you'll ever need.
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N° 006EngineeringConsidering buying new wheels for your car? Confused about bolt patterns, offset and lug sizes? A simple guide to reading the numbers stamped on your tyre.
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N° 005Field NotesNotes from SEMA 2019. New INOVIT releases, our HARTES METAL off-road brand on display, and a fan base who came out to look at every spoke.
N° 004Field Notes11,000 sqft of east-coast inventory. Faster shipping, more localised support, more competitive lead times for the central US dealer network.
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N° 003Field NotesItaly's largest aftermarket trade fair. Our second visit to Bologna — and the first since opening the Italian distribution centre.
N° 002OwnersWe're partnering with one of the UK's top drift teams for the British Drift Championships. INOVIT wheels and branding on every competition car.
N° 001OwnersRace Event 1 of the China Drift Championship. Eighteen teams, 41 competitors, standing water through the corners — and Shengjun Zhang taking it for INOVIT's CDF team.
The longest piece in the archive — an instructional walkthrough, paired with the four reference photos that ship alongside it.
Considering buying new wheels for your car? Confused about bolt patterns, offset and lug sizes? A simple guide to reading the numbers stamped on your tyre.
“Express Yourself.”— INOVIT Editorial, Oct 05, 2022Begin reading →
Long Read · N° 006Six recurring features we've been writing — some of them for years. Each runs roughly once a quarter.
Drachten, in close-up. One finisher, one wheel, one quarter. We follow a single set from billet through to crate, told entirely in their hands.
A short visit to a garage somewhere in the world. Not a feature on the car — a feature on the room the car lives in, and the person who built it.
A standing column on unsprung mass, rotational inertia, and the math of why a lighter wheel actually does what we say it does. Written by our metallurgists.
Every issue, a journey on a road that demands something of the chassis. Stelvio, Tail of the Dragon, Mt. Hakone, Trollstigen, Transfăgărășan, the M40.
Markus Halberg picks one received wisdom about wheels and argues against it for 1,500 words. Sometimes he wins. Sometimes our lawyers ask us to caveat it.
Photographs and shop drawings from twenty-eight years of build records. Found, scanned, captioned. A standing reminder of how we got here.
A physical print quarterly, mailed flat. Free for INOVIT owners; £24/yr for everyone else. Or read it for nothing right here.
One email each Friday morning. New pieces, behind-the-scenes from the studios, the occasional limited drop. We will never sell your address; we struggle enough to organise our own.
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