Weight is truth.
Every gram we remove is a gram you don't carry. We optimise for unsprung mass before we optimise for sales decks. A wheel that's heavier than it needs to be is a wheel that's been compromised.
−21% avg vs. OEM
00 · About INOVITDesigned & Engineered
Designed & Engineered
in California.
By the numbers
28 years
7 studios
3 continents
At the heart of the INOVIT® group is our California-based design and engineering team. From the initial concept sketch to advanced 3D modeling and FEA (Finite Element Analysis), every single line on our wheels is meticulously crafted. This dedication to precision is why every INOVIT® wheel proudly carries the “Designed and Engineered in California” mark — a signature of quality and innovation that sets us apart from the competition.
A statement from the founders.We started in a 1,200 sq ft unit in Bewdley with one lathe and two opinions about what a wheel should be. Twenty-eight years and one Atlantic crossing later, both opinions remain.— Markus & Theo, 2026
Designed in California◆Engineered in California◆Sold from Baldwin Park◆Sold from Fort Lauderdale◆Sold from Bewdley◆Sold from Drachten◆Sold from Mumbai◆Sold from Ho Chi Minh◆Sold from Sydney◆Designed in California◆Engineered in California◆Sold from Baldwin Park◆Sold from Fort Lauderdale◆Sold from Bewdley◆Sold from Drachten◆Sold from Mumbai◆Sold from Ho Chi Minh◆Sold from Sydney◆Designed in California◆Engineered in California◆Sold from Baldwin Park◆Sold from Fort Lauderdale◆Sold from Bewdley◆Sold from Drachten◆Sold from Mumbai◆Sold from Ho Chi Minh◆Sold from Sydney◆
What we believe.
Four principles that show up in every wheel we ship. They aren't slogans — they're things we'll argue about at 9pm on a Thursday.
Process is honest.
Forged means forged. Cast means cast. We name our processes — FusionForge®, Precision Forged, Monoblock Cast — because you should know exactly what's under your finish before you decide.
3 processes · 0 secrets
Finish is forever.
A wheel lives outdoors, in salt, in heat, in the rain you didn't see coming. We hand-finish every set in Drachten because no robot has ever cared about a corner the way a finisher does at 4pm on a Friday.
14-step hand finish
Owners are known.
Every wheel ships with a serial. Every serial maps to a build sheet, a finisher's initials, a date. If your wheel gets stolen, we know it. If your car changes hands, we know it. The wheel has a story.
248 verified builds
The Bewdley workshop.
It started in a converted brick unit on the edge of Bewdley — a market town on the river Severn in Worcestershire, England. Markus had spent six years on the floor at a German forging house and brought every page of those notebooks back across the Channel. Theo was a metallurgist who'd left academia after a tenure decision he disagreed with. They met in the paddock at Donington Park, argued about billet density for an hour, and shook hands by the start line.
They opened a 1,200 sq ft design + engineering shop in Bewdley the next month. The first INOVIT wheel — a 17-inch monoblock for a friend's 993 — was drawn there and shipped eleven weeks later. Bewdley is still on the letterhead.
Across the pond.
By the early 2000s the order book had outgrown what a single Worcestershire unit could ship from. Markus and Theo flew to California to scout warehouse space, fell in love with the San Gabriel valley, and walked out of a property office in Baldwin Park with a 5-year lease the same week. The drafting tables, the 3D modeling rigs, and the FEA workstations moved with them. Bewdley kept the lathe — and the title deeds.
Autosport International.
The first time INOVIT wheels stood on a stand instead of a customer's car — Autosport International, the UK's premier motorsport show. We took three wheels to our first trade show ever, shook a lot of hands, and went home with the start of a UK dealer network. The next year we returned with a full booth at Autopromotec, Bologna — and again in 2015.
A global year.
The annual INOVIT summit moved overseas for the first time — Bund 27, House of Roosevelt, Shanghai. The Prestige Spin and Prestige Revolve made their Asian debut on the bund. That same year our CDF drift team took the China Drift Championship in a “Water Fight” final at Tianjin, and the UK's L2D drift team joined us for the British Drift Championships. Two continents, three race programmes, one quiet year of focus.
Tampa, then Houston.
Demand from the central and east-coast dealer network kept outrunning the west-coast warehouse. We opened a new distribution centre in Tampa, Florida — five-day shipping to anywhere east of the Mississippi. Houston followed the next year as our third Texas-region facility, putting INOVIT inside the same delivery window as the OEMs.
One studio. Seven offices.
Today every INOVIT wheel is designed and engineered in Baldwin Park, California — the studio Markus and Theo set up after the move from Bewdley. From there each design ships to whichever of our seven offices is closest to you: Baldwin Park, Fort Lauderdale, Bewdley, Drachten, Mumbai, Ho Chi Minh, or Sydney. Wherever you live, an INOVIT specialist is on your time zone.
It still takes about eleven weeks to make a wheel. We're fine with that.
By the year.
A wheel company doesn't grow in straight lines. Some of these years were good. Some were not. All of them mattered.
1998
Founded
Bewdley, England. One lathe, two engineers, an order book of zero.
2004
California studio
Design + engineering relocates to Baldwin Park, CA. Bewdley keeps the lathe — and the title deeds.
2012
Autosport debut
UK home turf. Three wheels, a corner of Hall C. Sold out by Thursday.
2016
Goodwood FoS
Featured on the hill on a customer 991 GT3. First European press run.
2019
Monterey Car Week
Quail Lodge concept reveal. The Vortex II prototype debuts in satin bronze.
2022
Auto Salon Yokohama
APAC launch event. Limited Frixion 5 colourway released alongside MDJ Performance.
2024
The Quail — again
Returned with the FusionForge® 002 series. Best in Show, Forged class.
2026 →
Bewdley Open House
First public tour of the original 1998 workshop in 28 years. Invite only — register via Contact.
Designed in California. Sold worldwide.
One California design studio. Six regional sales and distribution centres covering three continents — so wherever you live, an INOVIT specialist is on local time.
HQDesigned + EngineeredBaldwin ParkCalifornia, USA
Sales & DistributionFort LauderdaleFlorida, USA
Sales & DistributionBewdleyEngland, UK
Sales & DistributionDrachtenFriesland, NL
Sales & DistributionMumbaiMaharashtra, India
Sales & DistributionHo Chi MinhVietnam
Sales & DistributionSydneyNew South Wales, AU
What we count.
A few numbers that matter to us. None of them are vanity metrics — we just wouldn't print them.
0yr
Years in businessPrivately held since day one. Same two founders.
0cities
Operating footprintLos Angeles · Fort Lauderdale · Bewdley · Drachten · Mumbai · Selangor · Ho Chi Minh · Sydney. Three continents covered from one California design studio.
−0%
Avg. weight savingVersus OEM equivalents, across our forged catalogue.
0×
Finish stepsSpecified in California to a 14-step protocol. No two sets are identical.
0wk
Build timeFrom billet to box, on average. We don't rush.
0·
Verified owner buildsFeatured in our gallery, with credit to photographers.
0·
Countries shipped toIncluding the dealer network and direct-to-owner sales.
0
Outside investorsStill founder-owned. Still founder-led.
Three processes.
Each INOVIT wheel comes out of one of three streams. We won't tell you which one is best — depends entirely on what you're putting it on.
A · Forge8,000-ton press · 6061-T6Precision Forged
A single billet of 6061-T6 aluminium pressed at 8,000 tons, then five-axis machined. The strongest, lightest wheel we make. Everything starts as a cylinder.
Material6061-T6
ProcessForge + CNC
TypeMonoblock
Weight save−24%
B · FusionFriction-stir weld · 6061 + A356FusionForge®
Our proprietary process. A forged centre is friction-stir welded to a flow-formed barrel — combining the strength of forging with the geometric freedom of two-piece construction.
Material6061 + A356
ProcessForge + FSW
TypeHybrid 2pc
Weight save−19%
C · CastLow-pressure gravity · A356-T6Monoblock Cast
Low-pressure gravity casting in A356 aluminium, heat-treated and machined to forged-spec tolerances. Our most accessible wheel — and the one with the widest fitment range.
MaterialA356-T6
ProcessGravity cast
TypeMonoblock
Weight save−12%